Don't Let Your Marketing Budget Go Up In Smoke
Michael Bergen - B2B Marketing Consultant
I help B2B businesses develop sustainable data-driven marketing campaigns that transform marketing from a cost center into a revenue engine.
I help B2B businesses develop sustainable data-driven marketing campaigns that transform marketing from a cost center into a revenue engine.
I bridge the gap between big executive goals and the nitty-gritty work that makes it happen. Working as a B2B demand generation strategist, I'm part strategist, part problem solver, and sometimes just the fixer your marketing team needs.
The tech marketing world loves its shiny objects, but I focus on building systems that actually deliver results. I dig into the data, spot the hidden issues others miss, and help teams create marketing that genuinely connects with decision makers.
My approach combines practical ABM and inbound tactics with years of hands-on experience solving the kind of problems that silently drain marketing budgets.
What drives me? I help transform marketing from a cost center into a revenue engine. Seeing the lightbulb moment when teams connect their daily work to company-wide success is what keeps me going.
If you need someone who can translate executive vision into actionable marketing that delivers measurable results, let's talk!
"Michael has been our marketing go-to for the last six years, and the impact has been phenomenal! He consistently explains and plans complex and creative SEO marketing strategies with exceptional clarity ensuring we are informed and involved with our growth strategy every step of the way. Our personalized, one-on-one sessions with him have been key to our successful business growth through our online channels, driving major YOY website traffic increases through his expert advice and concise communication. If you want someone who really helps you grow, Michael's your guy, he gets things done!"
Developing integrated marketing plans that align with business objectives and drive measurable results across channels.
Creating sustainable demand generation systems that consistently deliver qualified leads and opportunities.
Leveraging cutting-edge LLM models and automation tools to create efficient workflows that accelerate productivity and enhance marketing performance.
Building content strategies that drive organic traffic, establish authority, and create genuine connections with decision makers.
Optimizing PPC campaigns through detailed keyword research, compelling ad copy, and continuous performance improvement.
Implementing data-driven approaches to marketing measurement, helping teams understand what's working and why.
With over a decade in an agency setting and additional years of freelance experience in paid advertising, I've had a front-row seat to the dynamic evolution of digital marketing. This journey has given me unique insights into how industry shifts shape marketing strategies and tactics, allowing me to adapt approaches that deliver consistent results regardless of changing platforms and algorithms.
Independent Consultant
Currently available to help tech and SaaS companies transform their marketing operations through strategic consulting services.
Riverbed Marketing
Leading demand generation strategies and teams, ensuring alignment between marketing efforts and business outcomes.
Riverbed Marketing
Directed demand generation efforts, developing strategic approaches to capture qualified leads and create sustainable marketing systems.
Riverbed Marketing
Managed client relationships and project delivery, ensuring marketing strategies translated into measurable business results.
Riverbed Marketing
Co-founded Riverbed Marketing, taking on content strategy development and building operation infrastructure focused on SEO growth.
Self-employed
Managed PPC campaigns and WordPress website development for small businesses, focusing on user experience and conversion optimization.
Each package provides a blend of consulting time and managed services for evolving marketing teams. Create self-sustaining marketing systems that consistently generate qualified leads and measurable returns for your business.
Focused expertise for organizations looking to optimize a specific marketing channel.
Comprehensive implementation of core services at a measured pace, ideal for most organizations.
Expedited implementation with increased resource allocation for organizations requiring faster results.
Let's discuss how I can help turn your marketing from a cost center into a revenue-generating engine that delivers measurable results.
Select a time from the calendar that works for you to discuss your marketing goals.